Measure Click-Through Rate (CTR) from Impressions and Clicks – Built for Advertisers & Publishers
CTR Calculator
Enter total impressions and clicks to find your click-through rate percentage.
Calculate Your CTR
Enter total impressions and clicks to find your click-through rate percentage.
About CTR Formula
The Toolmorph CTR Calculator helps you evaluate engagement rates for ads, emails, or search campaigns. CTR (Click-Through Rate) = (Clicks ÷ Impressions) × 100. A higher CTR indicates stronger ad relevance and better audience targeting.
- Example: 500 clicks from 50,000 impressions → (500 ÷ 50,000) × 100 = 1% CTR.
- Use it to test ad creative performance or track CTR trends in Google Ads, AdSense, or social media.
FAQs
What is CTR?
CTR stands for Click-Through Rate — the percentage of users who clicked your ad after viewing it.
What is a good CTR?
Display ads often get 0.5–2% CTR; highly targeted search ads may reach 5–10% or more depending on niche.
How can I improve CTR?
Use compelling titles, clear CTAs, and relevant visuals. A/B test ad creatives and landing pages frequently.
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